Hair Ethnicity and Ellipticity: A Preliminary Study

Recently, the hair care industry has taken interest in targeting products according to ethnic demographics, to respond to unique needs. In the U.S., ethnic hair products are sold in designated areas of retail stores to make the process of finding appropriate niche products more convenient. Moreover, this has initiated a discussion regarding which hair types fall under the umbrella of “es typically quite wavy or curly as well.1

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