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Recent in Efficacy/Claims Substantiation (page 30 of 38)

Wet Skin Factor for Sunscreens: An In vitro Method, Part I

Infusing New Life into an Old Reliable Skin Treatment: Retinaldehyde

Heat Protection Getting Warmer: Specialty Silicones for Hair

Nonreactive Paths to Internal Changes: Modifying Hair’s Structure from the Inside, Part 2

Hair Health Starts With the Scalp

VIDEO: P&G Scientists on Claims Substantiation in Anti-dandruff Care

Make Your Claims Bulletproof: Let Science Serve as Your Vest

Want the Truth: Claims Development is More Than Just Evidence.*

Performance Claims: When, Why and How to Use Them

'Zapping' Sensitive Skin: Capsaicin Tests Show Embelia concinna Comforts Irritation

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