verona_studio
Over-cleansing, over-exfoliating or harsh cleansing can pose a risk to the skin and its microflora, disrupting the balance while also causing discomfort, redness, dehydration, etc. As a result, brands are seeking gentle, soothing solutions for skin.1 Furthermore, the buzz around the importance of a healthy skin microbiota has driven consumers toward microbiome-friendly related claims – on top of their continued growing demand for natural cosmetics.