Industry Insight: Validating the Naturals Phenomenon

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Burt’s Bees may be best known for its lip balm, but things could change if Celeste Lutrario has it her way. As vice president of R&D, she explained new sensitive skin research findings, presented at the AAD, and the company’s larger drive to establish the credibility of naturals. Following is an excerpt adapted from our full-length podcast.

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