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For the survey, data from 1,300 respondents was analyzed to ensure reliable results and minimize deviations in the findings, per Greenpark.

Beauty Searches Are Changing: New Greenpark Survey

These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

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Next in Skin: Changing Perspectives on ‘Anti-Aging’

Skin care products are now promoting long-term benefits, and supporting skin’s natural functions through biohacking and longevity science, rather than focusing on anti-aging effects. This evolution ties into a broader trend in wellness, discussed here.

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Digital Tech in Beauty: Ingredient Discovery, Early Trend Spotting, Personalization, Digital Collabs, Molecular Design and More

Digital technology is nothing new for cosmetic product developers. What is new is how smart it has gotten — and how creative we're getting at leveraging it. Here, several industry experts share their ideas for current and future applications in beauty.

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Editor's Note: Brushing Up on Oral Health and Body Care Innovation

Oral health and whole-body care have been in the periphery for beauty consumers but they are making their way front and center — and onto the pages of our latest issue. As a bonus this month, we also explore applications for digital tech in beauty.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Top 11 Themes from IFSCC 2024: Melano-aging, Physics, Longevity, Microbiome, Body Care and More

Flashing an array of innovative concepts, the 2024 IFSCC Congress, held Oct. 14-17, featured more than 600 posters and 80+ podium talks to spark ideas. Here, we present our top 11 themes; note this is not a comprehensive summary.

Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.

2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus

Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.

Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations.

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Notably, 33% of surveyed consumers regret overspending on beauty; this skyrockets to 52% for Gen Z and 40% for millennials.

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What's The Deal With Cortisol Face?

Clients are hearing this term and thinking that stress is making their face puffy. We break down here what you need to know.

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Top 3 Trends, Claims Projected for Asia-Pacific Beauty in 2025

At in-cosmetics Asia, Nov. 5-7, 2024, in Bangkok, Anindhitha Maniath, senior analyst at Euromonitor International, will present, "Glow Up: Exploring APAC's Beauty and Personal Care Revolution." Here, we present 3 top trends she predicts for 2025.

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13 Microtrends in Beauty: Visual Facial 'Weight,' Salmon DNA PDRN, Hair Texture Powder and More

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: salmon PDRN, ghetto makeup, high/low contrast makeup, face "weight," hair texture powder...

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Making Heads or Tails of the Thriving All-body Deodorant Market

Per Google Trends, searches related to whole body deodorants quadrupled from Jan. 21 to Feb. 17, 2024, alone. Why is this market thriving? Melissa Christenson, of Hume Supernatural, and Maiysha Jones, Ph.D., of P&G, help us make heads or tails of it.

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Editor's Note: Radiant Beauty Innovation

Skin radiance goes by many names, including luminosity, glow, brightness and more recently, pearl skin. In the end, though, it comes back to the desired characteristics of healthy, unflawed and youthful skin. This is the main focus of our latest issue.

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Expert Opinions on Well Aging and Radiance: Pearl Skin, Fermented, Mood Enhancing, Longevity Focused, Bio-targeted, etc.

Innovators will have to dig deep to respond to consumers' longing for that youthful, radiant glow; whether through supplements, biological targets, mental wellness, etc. Beauty has been elevated beyond skin deep; perhaps even further than ever imagined.

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

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11 Trends in Beauty: Skinification of Sun, Collagen Everything, Biomimic Foundation and More

C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Princess Cosmetics and the skinification of sun care, collagen everything, etc.