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2026 Beauty Innovation Starts Here:
Cosmetics & Toiletries
Reveals Editorial Themes
From dermocosmetics and longevity to zero-waste formats and neurocosmetics, our 2026 themes align with the shift toward smarter, more sustainable, emotionally attuned innovation—equipping formulators to thrive in a fast-evolving market.
Consumers/Market
Beauty on a Budget: How Consumers Are Redefining Glamor
In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.
Consumers/Market
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Literature/Data
Top Derms Agree: These Skin Care Ingredients Work Best
In a Northwestern Medicine study, a host of nationwide experts identified the best topical skin care ingredients for given skin conditions. The review focused on recommendations by cosmetic dermatologists and narrowed a list of 318 to just 23.
Consumers/Market
The Clinical Revolution: Why Efficacy, Trust and Transparency Are Driving Beauty's Future: Insider Insights
In an era of ingredient-savvy "skintellectuals" and a collective demand for tangible results, the beauty industry is experiencing a seismic shift toward clinically-backed products.
Consumers/Market
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Actives
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Consumers/Market
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
Natural/Sustainable
Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars
Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."
Consumers/Market
Sensory in Skin and Hair: Ampoules, 'Rubber' Masks, Jellies, Pastes, Sticks, Integrated Experiences, Personalization and More
From novel textures for skin care and color cosmetics, to hair and scalp products in fun formats, this article provides a snapshot of the most-sought experiences in beauty and personal care; complete with Spate data and an industry insider's take.
Consumers/Market
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Consumers/Market
US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.
New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.
Consumers/Market
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Anti-aging/Face
Product Spotlight: Olay Super Serum Night Repair
Face serums are gaining importance owing to their high actives content and viscosity. They have the property of fast, deep and effective absorption into skin. Olay's Super Serum Night Repair exemplifies these benefits.
Consumers/Market
How AI Can Lead Beauty Innovation, Accelerate the Move to Plant-based Ingredients [Free Webcast]
Generative AI is reshaping the beauty industry, promising to add ~US $9 to $10 billion to the global economy. For example, machine learning can accelerate time-to-market with regulatory-compliant, plant-based formulas, as this free webinar demonstrates.
Consumers/Market
The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility
Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.
Actives
How Skin Care Can Escape Its Innovation Slump
The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.
Hair Care
From Scalp Care to Inclusivity: How Hair Care is Evolving
The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.
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