Research and Markets reports the global facial serum market is expected to reach US $4.6 billion by 2028, rising at a 4.6% CAGR from 2022-2028. Per the source, face serums are gaining importance owing to their high actives content and viscosity. Furthermore, face serums have the property of fast, deep and effective absorption into skin, nourishing and treating various skin-related problems such as hyperpigmentation, wrinkles, fine lines, acne, under-eye puffiness, dehydrated dark circles and crow’s feet, among others. Olay's Super Serum Night Repair exemplifies these benefits.
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Research and Markets reports the global facial serum market is expected to reach US $4.6 billion by 2028, rising at a 4.6% CAGR from 2022-2028. Per the source, face serums are gaining importance owing to their high actives content and viscosity. Furthermore, face serums have the property of fast, deep and effective absorption into skin, nourishing and treating various skin-related problems such as hyperpigmentation, wrinkles, fine lines, acne, under-eye puffiness, dehydrated dark circles and crow’s feet, among others. Olay's Super Serum Night Repair exemplifies these benefits.
Formulating Serums
According to Lam-Phaure, to create a serum-like product texture, water-based thickeners are ideal to emulate a low viscosity, gel-like feel. Thickeners in a serum will function by controlling the rheology, flow and texture for the formulation. These also help to maintain the homogenous distribution of any insoluble ingredients and stabilize the formula.
Synthetic polymers such as acrylic acid and carbomers can be used. These molecules create crystal clear gels and provide a water-like feel. Gums such as guar gum, xanthan gum and carrageenan are also options to create a texture that has added slip and a slightly sticky residue in formulations.
Cellulose is, likewise, a strong option to add slip to the formulation; some examples would be hydroxyethyl cellulose and hydroxypropyl cellulose. It is important to note the gum and cellulose are best when wetted with glycerin or propanediol before adding to water, to minimize clumping.
Olay Super Serum Night Repair
Olay's Super Serum Night Repair is said to deliver five powerful benefits in one product:
- improved skin texture,
- more even-looking skin tone,
- firm-feeling skin,
- visibly smooth fine lines and
- long lasting hydration.
Key ingredients include niacinamide (vitamin B3) to help skin retain moisture; vitamin C, an antioxidant to fight free radicals and protect skin from visible damage; and collagen peptide to support skin’s natural renewal processes.
In addition, vitamin E helps to protect skin from surface free radicals and defend against the negative effects of air pollution and the elements. Also, AHA works to brighten skin by loosening dead skin cells while helping to diminish the appearance of fine lines.
In an eight-week clinical study tested across a diverse range of skin tones and ages, results indicated 90% of subjects felt more hydrated while 88% experienced instantly smooth skin.
User Reviews: Olay Super Serum
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- At the three-month mark, the hyperpigmentation on my neck faded almost completely on the sides, and the front is significantly lighter. My skin feels so smooth.
- I started using the Olay Super Serum with my regular makeup routine and I have noticed my skin has become super soft.
- Within a week, I saw the dark spots on my face starting to fade. Within two weeks, I could tell that my skin was smoother.
- The Olay Super Serum smooths my skin and pores. It does seem to gently exfoliate, as my forehead looks smoother. The serum glides on well and doesn't dry out the skin.
- I've used the Olay Super Serum for about two weeks and I'm already noticing a more even glow. This serum has all the ingredients I need but in one bottle - I normally used multiple products that all contain one or the other.
Ingredients: Olay Super Serum
Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, Palmitoyl Dipeptide-7, Oryza Sativa (Rice) Bran Extract, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Tocopheryl Acetate, Panthenol, Trehalose, Salicylic Acid, PEG-11 Methyl Ether Dimethicone, Sodium Lactate, Mica, Titanium Dioxide, Sodium Benzoate.
