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Type: Article

Section: Research > Consumers/Market

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Color Cosmetics: Down But Not Out

The color cosmetics market may be “down but not out,” as the saying goes, and the current issue pays tribute to color as well as the related sensory space. For example, further described is how to formulate natural and vegan lipsticks; explaining tenets being crucial to halal nail polish; reviewing advances in hair dye.
Additionally outlined, the checks and balances for fragrance allergens; the end of the previous, on-going hand hygiene discussion; and finally, a description to a “mosaic” of consumer senses.

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

Beauty's Innovation Slowdown is Poised to Drastically Reverse

"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

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Breaking Down Under-eye Baggage: The Need for Novel Delivery

The under-eye area is delicate, with thin skin prone to dark circles, swelling and wrinkles. Novel delivery techniques that take this region’s physiology into account can help to facilitate under-eye skin health.

This 'Expert Opinions' features topics related to hair and scalp cleansing and care with skinification, ZPT ban, fermentation and damage repair self-care.

Expert Opinions: Hair and Scalp Cleansing and Care

This "Expert Opinions" features topics related to hair and scalp cleansing and care with skinification, ZPT ban, fermentation and damage repair self-care.

The intimate wellness market has great potential and will only continue to expand (despite the anticipated economic slowdown), supported by further education, category normalization and shelf expansion on the retail side.

Dynamics and Trends in the Female Intimate Care and Wellness Market

A natural extension of self-care, female intimate care been enlightened by changing consumer attitudes, body positivity and more. Mariia Tarakanova, marketing director of Reckitt’s Intimate Wellness U.S. Market, explains in this exclusive interview.

This 'Expert Opinions' feature focuses on topics such as certifiable, fermented and transparent to zero waste and more topics from industry experts.

Expert Opinions: Certifiable, Fermented and Transparent to Zero Waste and More

This "Expert Opinions" feature focuses on topics such as certifiable, fermented and transparent to zero waste and more topics from industry experts.

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Expert Opinions on Wellness and Femcare: Beyond Basic, Hydrating, Holistic, Healthier and Sustainable

Beyond intimate care and sexual wellness, the combined effects of growing female empowerment, “down-there” de-stigmatization and self-care awareness have contributed to the growing recognition that wellness is a multidimensional whole.

Galderma describes compositions for reducing signs of aging in sensitive skin that comprise niacinamide, Leontopodium alpinum extract, Oryza sativa lees extract, panthenol and soy-derived glycopeptides. These were reported to 'modulate biochemical indicators associated with premature skin aging in response to pollution.'

Expert Opinions on Inflammaging and Aging – Rapid Effects, Soothing Benefits, Longevity, Anti-senescence and More

The recent focus on reducing inflammation, sensitivity and irritation potential is a reflection of the industry's embrace of skin health for holistic beauty.

Three experts share their opinions on multifunctional makeup, a popular trend that has surfaced post-pandemic. Due to a heightened awareness of germs, people have begun seeking makeup with more than one use.

Expert Opinions Multifunctional Makeup: Active Foundation, Minimal and Natural Formulas, Sensitive Skin and Eco-Conscious Solutions

Three experts share their opinions on multifunctional makeup, a popular trend that has surfaced post-pandemic. Due to a heightened awareness of germs, people have begun seeking makeup with more than one use.

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Barrier Reinforcement: Skin Strength, Preventative Care, Peptides and Ceramides, Immunity, Transient Microbes and More

This collection of six Expert Opinions reveals current and future trends and ideas for skin barrier reinforcement products. Insights range from strengthening solutions and preventative care, to biotech, plant polyphenols, microbiota and more.

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Expert Opinions: Optimizing Lab Processes and Production — Animal Test Alternatives, Barrier Effects, MoCRA, GMPs and More

These expert insights provide a sampling of the dynamics shaping both testing and production. They are indicative of the challenges and opportunities emerging for those behind the scenes of beauty manufacturing.

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

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Hair and Scalp Care: Lipids, Algae Solutions, Self-esteem, Bond Building, Scalp Health, Personalized, Biotech Derived and More

Scientific advances continue to shape how we approach hair and scalp health. Innovative commercial products have captured the attention of the beauty consumer, driving the market trajectory ever higher. Here, industry experts discuss these dynamics.

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Advancing Sun Protection: High SPF, ROS Targeting, Eco-friendly and Reef Safe, Elegant, Fun, Self-adapting and More

As if formulating sunscreens wasn’t difficult enough, the market is pushing SPF protection to new levels of sophistication. Innovations like those described here, to extend and hybridize sunscreens, will be key to rising sun care expectations.

“Indulgent fun” is a major force shaping color cosmetics in 2025.

Indulgent Form and Function

Our latest edition explores innovations and challenges in developing color cosmetics and novel product formats; from jellies, tints and pigment technologies, to silicone adhesives for patches, refillable bulk products, makeup remover design and more.

Peptides Straddle Sun and Skin

Multifunctional ingredients such as melanin-activing peptides (MAPs) are stretching across categories like skin and sun care to offer more to consumers, making these product offerings more attractive.

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Under-eye Circles: Causes and Care

Under-eye circles are clinically complex and difficult to characterize due in part to their transitory nature. This article briefly reviews the known causes and topical attempts to mitigate them, with a look toward sun protection and plant extracts as promising prospects.

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Expert Opinions: Hand Hygiene and Care

Consumer concern has continued to grow with panic buying and precautionary safety measures due to COVID-19. With these factors, it is predicted the demand for hand soap—and hand care, for that matter—will continue to escalate. Several industry experts reinforced this direction, “raising hands high” as their following testimonials and new ideas for this market illustrate.

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