Exploring Solutions Through Asymmetrical Thinking

The ability to improvise in your thinking is essential to finding answers to unconventional crises of today. For example, according to Datamonitor analyst Jamie Mills, cosmetics have inspired innovations for hair care, a market valued at $54.3 billion in 2013, and this market is looking to more categories for new ideas. As boundaries between these categories blur, products will be driven by more experimentation and consumption experiences.

In relation, in his June 22, 2015, Cosmetics & Toiletries (C&T) Summit keynote presentation, sponsored by the Society of Cosmetic Chemists, Jeffrey Baxter will provide attendees with a new architecture for problem-solving. Through music, he will demonstrate non-linear, unconventional thinking to resolve technical challenges and inspire new product concepts.

Baxter Biography

A consultant to the U.S. Department of Defense with high-level security clearance at the Pentagon, Jeffrey Baxter advises top military and civilian groups on biological warfare, next-generation technologies and unconventional strategies. "My big 'thing' is to look at existing technologies to try to see what other ways they can be used, which happens in music all the time," Baxter has said.

In addition to consulting with dynamic ideas, Baxter was the Grammy Award-winning guitarist for The Doobie Brothers and Steely Dan. He successfully brings creativity and passion for music to his work, resulting in a firestorm of ideas that have revolutionized the businesses and student groups he's advised. Baxter highlights creative, unconventional problem-solving and planning techniques by showing audiences how to apply knowledge gained in one area to advance goals in completely different fields. Through humor and lateral thinking, Baxter has helped corporations and colleges to map effective strategies, rediscover the drive to innovate, and ignite passion in careers.

About C&T Summit

The C&T Summit is an interactive two-day event, designed to spark innovation and inspire the creative utilization of science in cosmetic product development. It will be held June 22 and 23, 2015, at the University of Pennsylvania in Philadelphia. Featuring a high-level technical conference and hands-on, practical application workshops, the C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation. For more information on the program, sign up for our mailing list or visit Summit.CosmeticsandToiletries.com.

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