Exploding Topics recently called out three "SkinTok" meta trends surging in interest over the past five years: barrier creams, lip oil and glowing sunscreen. Notably, the #skintok hashtag also has more than 10 billion views on TikTok.
1. Barrier Creams
Barrier creams have skyrocketed in interest thanks to TikTok videos mentioning them, which have amassed more than 143 million views on the platform. Here, a barrier cream is defined as a product designed to act as a barrier for the skin, protecting it against irritants and dryness. One popular cream is made by Soon Jung; searches for “Soon Jung barrier cream” have increased by 1900% over the last five years and TikTok videos featuring Soon Jung’s cream have 264+ million views.
See related: What Consumers Want from Skin Care
2. Lip Oils
Lip oil is another trending Skintok product, according to Exploding Topics. Searches for lip oil have increased by 469% over the last five years and videos mentioning the product have 1.2+ billion views on TikTok.
See related: Formulating On Trend; Lip Oil
3. Glowing Sunscreen
Finally, glowing sunscreen is another skin care product reportedly going viral on TikTok. Searches for this product have increased by 281% over the last five year and on TikTok, "glowing sunscreen"-related videos have amassed more than 23.6 million views. REFY, Glow Recipe and Tower28 are trending "SkinTok" brands.