[poll results] Does a Compelling Marketing Story Weigh into Your Ingredient Choices?

Apr 11th, 2023
When it comes down to ingredients, it is no secret that some market demands have negatively impacted the environment, such as palm oil.
When it comes down to ingredients, it is no secret that some market demands have negatively impacted the environment, such as palm oil.

One of the most popular buzz words in the industry today is sustainability, even topping the charts as our number one trend at in-cos Global 2023. This comes as no surprise as consumer demand persists, and many companies continue to market with sustainability at the forefront of their research.

See related: [poll results] Is Information About How Formulas are Tested for Efficacy/Claims Important to Formulating Them?

Stories like these — be it clean, natural, organic, fair trade, etc. — strive to engage consumers to generate sales. But we wondered how significant a narrative is in the eyes of formulators. This prompted the question:

Does a Compelling Marketing Story Weigh into Your Ingredient Choices? 

Interestingly, 83% of you said Yes while 17% responded No.

Thank you for participating! Be sure to check back every Tuesday for a new poll.

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