Which Mass Market Beauty Formulas Will Snag C&T Allēs in 2024?

Find out who wins at our exclusive red carpet-style awards dinner, to be held on March 6, 2024, at the Biltmore in Los Angeles – alongside our enthralling Beauty Accelerate event.
Find out who wins at our exclusive red carpet-style awards dinner, to be held on March 6, 2024, at the Biltmore in Los Angeles – alongside our enthralling Beauty Accelerate event.
By Drazen

Which mass market beauty formulas will win C&T Allē Awards in 2024? Find out at our exclusive red carpet-style awards dinner, to be held on March 6, 2024, at the Biltmore in Los Angeles – alongside our enthralling Beauty Accelerate event. Following are the contenders.

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#LubeLife – Actively Trying Fertility Lubricant

Consumers increasingly demand transparency over the ingredients in products, which reveals that other “actively trying” formulas on the market contain potentially hormone-altering parabens. #LubeLife is the first of its kind paraben-free fertility lubricant. This #1 best-selling online personal lubricant is developed with safe, high-quality ingredients and has earned more than 90,000 five-star ratings on Amazon. Through rigorous testing, #LubeLife Water-Based Actively Trying Lubricant was developed for consumers seeking safe, pleasurable sex. The FDA licensed formula is pH-balanced and isotonic for maximum fertility effect. It is also made in the USA without glycerin, sulfates, gluten or fragrance.

Innovative Beauty Group – Screensaver

Almost everyone has a screen shining in their face throughout the day, whether it be from a computer, a phone or a TV, and our skin can feel the negative effects of this. Using innovative ingredients such as Naolys and Covabead for their light-reflecting properties, Screensaver is a state-of-the-art makeup collection designed to block blue light while also accentuating skin’s natural glow, regardless of the user bring in front of a screen. Our goal is to empower you to look and feel your best, whether you're on a video call, or out and about. Join us in reclaiming skin’s shine.

PT Wahana Kosmetika Indonesia – Azarine Niacinamide 10% + DPG Serum

Our niacinamide 10% + dipotassium glycyrrhizate 1% + Crystalide face serum, now promoted in collaboration with MARVEL, is a water-based formula that evens skin tone, repairs and brightens while improving the appearance of pores, fading post acne marks and preventing dark spots. The multi-tasking and dermatologically tested serum is safe for all skin types, including sensitive.

See related: Which Indie Beauty Formulas Will Take Home a C&T Allē in 2024?

Shiny Brands Group Co., Ltd. – Retinol 3X PLUS+ Super Serum

MIRAE Retinol 3X PLUS+ Super Serum is formulated to nourish the skin and combat wrinkles from within. It features tetrapeptide, Syn-Ake and a high concentration of patented encapsulated MultiSal retinol that, at 1.2%, imparts anti-wrinkle effects that are visible after just six applications. It also incorporates soothing ingredients Centerox, Phytosoothe LS 9766 and L-Fucose to alleviate any adverse skin reactions due to retinol. The patented, fast-release delivery system Hydagen Aquaporin facilitates the effective transport of active ingredients and provides long-term hydration. The lightweight, transformative serum is suitable for all skin types. In testing, 100% of users observed no irritation, 100% saw improvement in overall skin health and texture, and 91% of users observed fine lines and wrinkles were less noticeable after four weeks of application.

SNF – Cold Process Minimalist Daily Hair Straightening Cream

The Cold Process Minimalist Daily Hair Defining Cream (HC014) is 64.3% bio based, contains only five ingredients and is manufactured using a cold process, allowing formulators to save time, reduce raw material costs and minimize energy consumption. HC014 features a pre-neutralized, easy to disperse conditioning polymer to thicken the formula, emulsify oils and provide texture. The cream facilitates hair straightening during blow-drying that helps keep styles smooth and sleek, reducing frizz for up to two days – comparable to two traditional benchmark formulas containing cetearyl alcohols and/or silicones, respectively based on 24 and 36 ingredients.

Winnox Cosmeceutics Sdn Bhd – Scalp Biotics Technology

Hijab wearing is a common practice among Muslim populations in countries like Malaysia. Recent consumer research indicates scalp concerns arising amongst Hijab wearers, including odor, oiliness, itch, dandruff and hair thinning. In relation, a study was initiated to gain a deeper understanding of the scalp microbiome profiles of female Hijab and non-Hijab wearers, associated with potential scalp health concerns. In response, a novel resolution was developed – the Scalp Biotics Technology. This hair tonic incorporates potent prebiotics to rebalance the scalp microbiome profile of Hijab wearers, maintaining overall scalp health.

Winnox Cosmeceutics Sdn Bhd – Vitamin C Derivative and Resveratrol Hyperpigmentation Solution

Skin hyperpigmentation has been a concern of ASEAN consumers and is associated with skin imperfections and aging. The demand for anti-hyperpigmentation solutions in this market has therefore increased with the emergence of the derma segment in recent years; but the underlying root cause of skin hyperpigmentation has been under intensive research without a concrete solution as of yet. In relation, a new technical insight uncovered the presence of internalized melanin in dermal fibroblasts other than epidermal melanocytes, leading to intractable hyperpigmentation. The Vitamin C Derivative and Resveratrol Hyperpigmentation Solution was therefore developed to target this by leveraging the synergy between these ingredients – with proven in vitro, ex vivo and clinical efficacy.

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