BASF Care Creations Debuts Personal Care Innovations at NYSCC

BASF Care Creations has exhibited its theme, “Our Story of Sustainable Beauty.'
BASF Care Creations has exhibited its theme, “Our Story of Sustainable Beauty."

BASF Care Creations has introduced launched concepts, formulations and ingredients for personal care at the 2021 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day.

Previously: BASF Presents Clean and Simple Innovations at Cosmetorium

BASF Care Creations has exhibited its theme, “Our Story of Sustainable Beauty” featuring the below products and concepts:

Cetiol SoftFeel

Based on castor oil, this versatile ingredient can help to create textures in a variety of beauty and personal care applications, in addition to acting as a clean alternative to petrolatum.

Natural AP/Deo Formulas

BASF Care Creations is introducing five deodorant formulas and one antiperspirant formula, featuring natural ingredients and various formats. The company reportedly utilized a portfolio of sustainable ingredients to create several formulas with >98% naturality, according to ISO 16128.

Additionally, testing was conducted on individual ingredients to support microbiome-friendly claims. This led to the development of cream and bi-phase spray formats, as well as the addition of actives.


This bioactive ingredient is based on the marine algae Fucus vesiculosus, commonly known as Bladderwrack, and works in three ways: Help fight dark circles, reduce the appearance of wrinkles and enhance skin luminosity around the eyes, all within one week of use, according to BASF.

Seanactiv contains a high content of fucoidan, a polysaccharide characterized by fucose monomers and extracted from the marine algae species. Fucoidan has long been known for its anti-irritation and skin barrier enhancing properties.

Naturally Styled

This collection of four hair styling formulations is made with natural ingredients and offers high styling performance.

The Clearly Natural Styling Gel is a medium-hold styling gel with curl retention; the Algae Styling Gel provides a natural hold and long-lasting curl definition, even in high humidity; the Strong & Smooth Styling Gel offers the company's strongest hold with a flowable texture and extra conditioning benefits for hair; and the Strengthening Styling Jelly provides medium hold and features a jelly-like texture and a microprotein that strengthens hair fibers.

Naturally Styled products feature ingredients Rheocare XGN (INCI: Xanthan Gum) and Hydagen 558P (INCI: Algin) for maximum styling performance.

Recently: BASF Increases Care Chemicals Prices in North America

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