Bio-Sep has rebranded to Sonichem, effective immediately. The new brand identity reinforces the company’s focus on producing sustainable chemicals.
The name reflects the business’s technology for the ultrasonic processing of low-value woody biomass to extract green chemicals, per the company.
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Along with a rebranding, the company has unveiled a ripple-effect logo that embodies the ultrasonic waves used to break apart biomass, as well as the company’s disruption of traditional chemical and forestry industries.
Other elements of the rebranding include a new color palette that represents a modern green chemicals company, alongside new imagery to reflect sonication effects and the hidden green chemicals naturally contained within biomass.
Adrian Black, CEO at Sonichem, commented: “We are delighted to embrace a fresh identity that demonstrates how our unique, low-energy biorefinery process is sending ripples through the chemical industry. Rebranding to Sonichem reflects the next stage in our growth journey as we supply our partners across multiple sectors with high-quality biochemicals extracted using our ultrasonic technology. We are also currently in the early stages of designing and building a commercial biorefinery plant in response to demand and growth.”
