The La Prairie Group AG announced the hiring of Philippe Lamy as its new chief executive officer, succeeding Patrick Rasquinet. Lamy will lead La Prairie’s board of directors based at the company’s headquarters in Zurich and reporting directly to Rasquinet, who will return to a broader role within the Beiersdorf Executive Board. Lamy previously spent the last eight years at Loro Piana. He also has experience as the chief operating officer for Shang Xia and spent 13 years with L’Oréal.
Patrick Rasquinet said, “In Philippe, we have found a strong leader, a forward-thinking strategist, and a luxury retail industry insider. He has all the credentials to drive La Prairie forward over the coming years and help the company fulfill its potential of becoming the kind of legendary luxury house that we envision. I am delighted to welcome him to the Beiersdorf Group and to leave La Prairie in his very capable hands. I look forward to working closely with him to make our vision come true.”
Lamy said, “It is a great honor for me to take up this role at La Prairie and I am very excited by the opportunities ahead. The La Prairie House is magnificent, and the company has relentlessly built up its brand positioning in the last few years. I feel truly privileged to be part of the next chapter of such a luxurious and leading House as La Prairie. It feels good to be back in the skin care industry after over 10 years away. I am eager to begin working with Patrick and the Board as soon as possible."