On June 10, 2026, Haut.AI announced its collaboration with skincare brand OLAY to introduce a new Virtual Companion Technology to the OLAY Skin Advisor experience. The new technology uses generative AI and clinical data modeling to simulate how a recommended skincare routine is expected to perform over time.
According to the company’s press release, the Virtual Companion experience was created to provide consumers a more personalized projection of product benefits. The technology analyzes users’ skin to create an AI-generated profile and shows projections of product use over 4-8 weeks based on OLAY’s clinical data.
“OLAY has a 70+ year legacy of proven science and trusted results across skin types,” said Mike Jutt, vice president of research and development for OLAY at Procter & Gamble. “With the updated OLAY Skin Advisor technology, we’re bringing that expertise to the digital space and making it more accessible to women around the world. Rather than simply filtering a person’s image to suggest a desired outcome, we use models built on decades of clinical research to help illustrate what’s possible through OLAY’s superior science and ingredient efficacy.”
Haut.AI collaborates with leading beauty and wellness brands, including Neutrogena, Biersdorf, Ulta Beauty and Grupo Boticário. The company’s Live Image Quality Assessment (LIQA) technology detects key skin concerns and provides education and ingredient benefits. Further, the system draws on a dataset of over 10,000 AI-generated face profiles, representing a wide range of ages and facial features.
“Together with OLAY, we’ve applied SkinGPT in a completely new way - expanding how generative AI can be used to showcase skincare results in a way that is tailored to the user’s skin characteristics, without relying on generic before-and-after examples,” said Anastasia Georgievskaya, chief executive officer and co-founder of Haut.AI. “This collaboration reflects a shared ambition to raise the standard for digital skincare experiences - connecting scientific research and advances in AI with everyday consumer journeys in a more meaningful and trustworthy way.”
