Givaudan’s Active Beauty division is putting AI front and center at in-cosmetics Global 2026, teaming up with Haut.AI to debut a new generation of ingredient storytelling powered by real-time skin analysis and generative simulation. The Paris showcase (marks the first time Givaudan’s latest actives will be experienced through immersive, photorealistic try-on technology—bridging the gap between lab data and visible results.
At the core is Haut.AI’s SkinGPT platform, which transforms ingredient claims into interactive visuals. Attendees can scan their face on-site and instantly see how a featured active may impact key skin parameters over time. Alongside it, an AI Skin Expert tool delivers high-precision diagnostics and personalized ingredient recommendations, signaling a shift toward hyper-tailored, data-backed beauty experiences.
“At Givaudan Active Beauty, innovation starts with understanding how AI can accelerate consumers understanding and engagement and translating it into high-precision beauty ingredients that consumers love,” said Fabrice Lefèvre, Marketing and Innovation Director at Givaudan Active Beauty. “Our latest breakthrough, PrimalHyal™ NeuroYouth targets the newly identified Neuro Skin Ageing pathway, supporting nerve fiber regeneration and neuronal function. By integrating AI-powered validation and immersive simulations at our booth at in-cosmetics Global, we will share this innovation in a way that allows both customers and consumers to truly experience it.”
The activation spotlights Givaudan Active Beauty’s newest launch, PrimalHyal NeuroYouth, targeting the emerging neuro skin aging pathway to support nerve function and skin vitality. By layering AI-powered validation with experiential tech, the company is reframing how innovation is communicated—moving from static claims to dynamic, consumer-facing proof points.
Haut.AI, which also exhibits independently at the show, is doubling down on its AI toolkit with Skin.Chat for conversational product discovery, its latest Face Analysis 3.0 engine and expanded SkinGPT simulation capabilities. Already working with major players like Neutrogena, Beiersdorf and Ulta Beauty, the company is positioning generative AI as the connective tissue between personalization, performance and purchase.
