Executives from sunscreen brand Supergoop! will take the stage at New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day for a featured keynote presentation. the presentation, titled “Supergoop! Ignites Innovation: Elevating SPF Into a Skincare Ritual,” will take place on Tuesday, May 19, from 12:30 - 1:15 pm at the Javits Convention Center in New York City.
The keynote presentation will feature the brand’s chief executive officer Melis del Rey and chief innovation officer Akshay Talati in discussion with Kathryn Hopkins, senior beauty director at WWD. According to a press release, the presentation will explore how innovation is transforming sunscreen from a functional category to a daily essential.
“As an industry, we’ve long known that daily sun protection is critical, but awareness alone doesn’t drive behavior,” said CEO Mellis del Rey. “What drives real adoption is innovation that removes friction and creates enjoyable, high-performing products that people genuinely want to use. This conversation is an opportunity to share how rethinking the entire SPF experience can make it desirable, joyful and unlock real, lasting change in daily habits.”
The keynote presentation with Supergoop! reflects the overarching theme of Suppliers’ Day 2026: “Breaking Beauty Boundaries with Science.” The event aims to highlight how scientific innovation continues to redefine product performance, consumer engagement and category growth.
Chief innovation officer Akshay Talati added, “The future of SPF lies at the intersection of performance, sensorial excellence and real-world usability. It’s no longer jut about protection but about creating formulations that fit effortlessly into modern lifestyles. At Suppliers’ Day, we’re excited to discuss how scientific advancement across ingredient innovation and formulation design is shaping the next generation of protective skincare.”
