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Shiseido Labs will Fuse Insight with Innovation

Contact Author Jeb Gleason-Allured
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Shiseido's site in Yokohama will include a deli and cafe that will help the brand research the intersection of beauty and health.

Shiseido has laid the cornerstone for its new global innovation center in Yokohama, Japan. The site will include new research facilities, an open lab, and a technical and consumer trend hub to facilitate innovation.

It also will feature a co-creation area to collaborate with customers, a beauty bar for product testing, an "active beauty" station for consumers with active lifestyles, and a deli and cafe where healthy menu choices will inspire insight into the intersections of beauty and health/well-being. This focus on health mirrors a larger industry movement toward wellness.

The site is set to open by the end of 2018. According to Shiseido, it will represent the world's largest cosmetics R&D staff.

 

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