In the summer, a beauty consumer’s fancy often turns to thoughts of what’s bright, fresh and fun, like sunny nail polishes, fruit-glazed lip glosses and beachy highlights, but they also turn to thoughts of more serious things, i.e. sun safety. With awareness of UV light-induced skin damage at an all-time high, and innovations in the category emerging on a daily basis, beauty consumers are eager for unique solutions to protect their skin, every day. It’s an exciting time for sun products in our industry.
