O Positiv Health, a brand focused on women’s vaginal and hormonal health, announced its expansion into the hair category with the launch of URO Hair Growth + Volume supplements. The once-daily capsules work to combat hair thinning and shedding.
“Over the past few years, countless women have reached out to us sharing their struggles with hair thinning brought on by stress, postpartum shifts, menopause and more,” said Brianna Bitton, co-founder of URO by O Positiv Health. “We realized hair loss is a core concern for women, yet this category has historically been marketed toward men. As a brand dedicated to women’s health, we set out to create an innovative, clinically backed solution that is designed specifically for women and the factors behind hair loss.”
According to the company’s press release, URO Hair Growth + Volume includes several key ingredients such as Serevelle, a proprietary, clinically-studied form of saw palmetto extract for hair growth and density; holy basil, traditionally used for stress management; and a targeted vitamin and mineral blend to support hair and scalp nutrition.
“Hair thinning and shedding are some of the most common concerns I hear from women in my practice, and the over-the-counter space can be especially difficult to navigate,” said Dr. Kavita Mariwalla, double board-certified dermatologist and Mohs surgeon. “I found URO Hair Growth + Volume compelling because it takes a targeted approach to the hair follicle, combining Serevelle, a proprietary botanical active, with key nutrients for hair health. It’s designed to support the natural hair growth cycle for visibly thicker, fuller-looking hair – all in one simple, once-daily capsule.”
URO Hair + Volume is available for purchase direct-to-consumer on the brand’s website.
