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Wetting Rewritten for Textured Hair Care

May 6th, 2026
Ashland
Phc26 026 C&t May Product Roundup Easy Hance
Ashland

Ashland

New easy-hance wetting agent designed for textured hair delivers superior and perceivable benefits across wet and dry phases. Enabling faster, more efficient wetting, improved detangling, fiber alignment, and overall product performance in both leave on and rinse off applications while reducing water usage and time for textured hair care routines.

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