Less than a year after acquiring brand and design agency Centdegrés, Innovative Beauty Group (IBG) has announced the official launch of Centdegrés North America. Leading the expansion is David Barnes, who has been appointed as the regional CEO.
Barnes brings more than 20 years of experience in building and transforming creative organizations across the beauty, luxury, and lifestyle sectors. In his new role, he will oversee creative, product design and marketing teams, with a strategic focus on integrating Centdegrés’ design excellence with IBG’s global manufacturing and commercialization capabilities.
"Centdegrés brings something the industry has been missing—a more complete way to build brands," said Barnes. "By working upstream into product design and development, we connect creativity and strategic thinking to what actually gets made and then how it goes to market."
The move is designed to evolve the traditional agency model, positioning Centdegrés as a brand builder and brand booster for North American retailers and beauty brands.
Group CEO and founder Elie Papiernik noted that Barnes' leadership will be instrumental in establishing a powerful creative presence for the network in the region.
