R+Co's Bleu has added the Ingenious Thickening Masque, the Sleep Masque Night Repair Serum and Vapor Lotion to Powder Dry Shampoo to its hair care range. The brand is inspired by the calming blue waters and tranquility of Capri, Positano and the Caribbean islands. The line uses 100% recyclable packaging, with its bottles and jars made from 100% PCR, canisters made from 100% aluminum, and tubes made from bio resin sugarcane plastic.
Related: R+Co Launches Gemstone Hair Care
The Ingenious Thickening Masque is a deep conditioner and thickening masque that nourishes, repairs and strengthens fine hair. It is infused Bleu Molecule Complex and vitamins B5, B7 and E. It retails for $73 per 5 oz tube.
The Sleep Masque Night Repair Serum provides overnight repair for parched strands and damaged cuticles. It is formulated with the brand's Bleu Molecule Complex, green caviar and ceramides. According to the company, clinical test results using the Sleep Masque along with a repair system reported an 86% increase in overnight repair, 64% increase in overnight split end repair and 84% reduction in frizz. The serum retails for $165 per 2 oz jar.
The Vapor Lotion to Powder Dry Shampoo provides oil absorption with fine-milled powders. It is formulated with Bleu Molecule Complex, colloidal oatmeal and radish root ferment. It costs $65 per 3 oz tube.
The hair repair line is intended for consumers and professional stylists. It uses prescriptive products to heal, rebuild, nourish and protect compromised hair. All products are color-safe and provide UV and heat protection, up to 450-degrees Fahrenheit. The Leaping Bunny certified formulations are vegan and cruelty-free and do not contain gluten, parabens, sulfates, mineral oil or petrolatum.
Each product contains the GPLX Advanced Complex, designed to build strength and shine. Micro-encapsulated sugar molecules gradually deliver active ingredients, treating the surface of the follicle and restoring the cuticle to its virgin state. Avocado, Abyssinia and sunflower seed oils provide hydration and shine, while tocopherol protects from environmental aggression.
The Bleu hair line features a fragrance inspired by blue waters and spirited seas. It features top notes of pineapple, tangerine and zesty cardamom. The middle notes include lavender and the base notes comprise bamboo and soft blonde woods.
The brand's cartons and secondary packaging are developed from 100% PCR paper from Forest Stewardship Council (FSC)-certified farms that feature soy-based inks. The seed-embedded paper included with each product grows wildflowers when planted. R+Co Bleu partnered with One Tree Planted to donate to reforestation efforts around the world.
Each category in the line—from shampoos, conditioners and masks to stylers—has its own distinct shape and color-coded cap. The range is divided into families according to benefit, reflected in four color stories: blue for universal products, orange-red for color, green for repair and moisture and purple for volume. Caps are rendered in a tactile matte finish, while bottles, tubes and pots are imbued with a glossy opalescent quality.
R+Co Bleu launches on December 3rd at select Neiman Marcus stores, NeimanMarcus.com, randco.com/bleu and premier salons.
Ingredients (Ingenious Thickening Masque): Water (Aqua), Heptyl Glucoside, Glycerin, Hydroxypropyl Starch Phosphate, Hydroxyethylcellulose, Palmitamidopropyltrimonium Chloride, Sorbeth-230 Tetraoleate, Fragrance (Parfum), Propylene Glycol, Pentylene Glycol, Propanediol, Propoxytetramethyl Piperidinyl Dimethicone, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Caprylyl Glycol, Polyquaternium-7, Polyimide-1, Potassium Sorbate, Trideceth-6, Decyl Glucoside, Hydrogenated Polydecene, C11-15 Pareth-7, Laureth-9, Ethylhexylglycerin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Hydroxypropyl Methylcellulose Stearoxy Ether, BHT, Trideceth-12, Sorbitan Laurate, Tetrasodium Glutamate Diacetate, Acetic Acid, Phenoxyethanol, Hydrolyzed Rice Protein, Ethyl Linoleate, Sodium Benzoate, Ethyl Oleate, Cupressus Sempervirens Leaf/Stem Extract, Cyclodextrin, Disodium Phosphate, Polysorbate 60, Sodium Acetate, Ethylhexyl Methoxycinnamate, Persea Gratissima (Avocado) Oil, Polyurethane-14, Disodium EDTA, Benzyl Alcohol, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, AMP-Acrylates Copolymer, Caprylyl/Capryl Glucoside, Cinnamidopropyltrimonium Chloride, Sodium Hydroxide, Caprylic Acid, Xylitol, Sodium Phosphate, Sodium Glycolate, Sodium Formate, Aminomethyl Propanol, Argania Spinosa Kernel Oil, Biotin, Citric Acid, Glycine Soja (Soybean) Oil, Panthenol, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Butylene Glycol, Quaternium-95, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Limonene, Benzyl Salicylate
