2021 CEW UK Beauty Awards Winners

Elemis was a standout brand at the 2021 CEW UK Beauty Awards, winning five awards for its skin care products, including best prestige beauty icon and best British brand.
Elemis was a standout brand at the 2021 CEW UK Beauty Awards, winning five awards for its skin care products, including best prestige beauty icon and best British brand.

CEW U.K. held its annual beauty awards celebrating brands across the British beauty industry. Elemis was a standout winner at the event, winning five awards including Best New Vegan Beauty Product—Mass & Prestige, Best New Skin Prep, Best New Targeted Skin care—Prestige, Best Beauty Icon and Best British Brand.

Related: 2020 CEW UK Beauty Award Winners

In its 16th year, CEW U.K. honored brands across 33 categories and claims. Winners receive CEW’s Lalique statuette and the CEW UK Beauty Awards seal on their winning products. 

The Responsible Beauty Award, sponsored by Givaudan, was voted on by an independent panel of experts. This year, the judges selected Beauty Kitchen Seahorse Plankton+ as the winner.

2021 CEW U.K. Beauty Awards Winners

Responsible Beauty Award

Beauty Kitchen—Seahorse Plankton+

Skin Care

Best New Skin Prep—Mass

Balance Me—AHA Glow Mask

Best New Skin Prep—Prestige

Elemis—Superfood Glow Priming Moisturizer

Best New Skintellectual—Mass

Balance Me—Bakuchiol Smoothing Serum

Best New Skintellectual—Prestige

Tan-Luxe—Super Glow

Best New Targeted Skin Care—Mass

The Inkey List—Succinic Acid Blemish Treatment

Best New Targeted Skin Care—Prestige

Elemis—Pro-Collagen Tri-Acid Peel

Best New Mask—Mass

The Ordinary—Salicylic Acid 2% Masque

Best New Mask—Prestige

Drunk Elephant—F-Balm Electrolyte Waterfacial


Best New Hair Product—Mass

The Inkey List—PCA Bond Repair Hair Treatment

Best New Hair Product—Prestige

Drunk Elephant—T.L.C. Happi Scalp Scrub

Best New Grooming or Personal Care Product—Mass & Prestige

Modern Botany 100% Natural Deodorant

Best New Beauty Tool or Accessory—Mass & Prestige

Tangle Teezer—Easy Dry & Go Vented Hairbrush

Best New Electrical Appliance—Mass & Prestige


Best Beauty Icon—Mass

Tweezerman—Classic Slant Tweezer

Best Beauty Icon—Prestige

Elemis—Pro-Collagen Cleansing Balm

Best New Brand—Mass

Sun Bum

Best New Brand—Prestige

Modern Botany

Best British Brand



Best New Vegan Beauty Product—Mass & Prestige

Elemis—Superfood AHA Glow Cleansing Butter

Best New Wellbeing Product—Mass & Prestige

this works—stress check mood manager

Best New Beauty Supplement—Mass & Prestige

Organic Pharmacy—Immune Boost Day

Best New Fragrance—Prestige

Molton Brown—Milk Musk Eau de Parfum


Best New Body Product—Mass

CeraVe—SA Smoothing Cream

Best New Body Product—Prestige

Tan-Luxe—Super Glow Body

Best New Sun Care or Self Tan—Mass & Prestige

Tan-Luxe—Super Glow

Best New Hand or Foot Product—Mass & Prestige

Margaret Dabbs London—Cracked Heel Treatment Balm


Best New Face Makeup—Mass

The Ordinary—Concealers

Best New Face Makeup—Prestige

Trinny London—BFF De-Stress Tinted Serum

Best New Eye Makeup—Mass

Honest Beauty—Extreme Length Mascara + Primer

Best New Eye Makeup—Prestige

Hourglass—Unlocked Instant Extensions Mascara

Best New Lip Makeup—Mass

Indeed Labs—Red and Peach Hydraluron Tinted Lip Treatment

Best New Lip Makeup—Prestige

Charlotte Tilbury—Hyaluronic Happikiss

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