Schwan Cosmetics has launched the Allure Oil Infused Lip Color featuring a high pigment level and feather-light, silky-matte feel on the lips. The dispenser unit can be twistable or clickable and include either a cushion or brush applicator for on-the-go application.
The formulation comprises 18% pigment and 3% jojoba seed oil and other nourishing materials. The transfer-proof coverage lasts up to nine hours.
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Schwan Cosmetics offers optional additions of a vitamin E complex or hyaluronic acid for lip plumping. Vanilla and coconut can be added for a sweet scent.
Long-lasting and transfer-proof lip colors are trending with lockdown-fatigued consumers, Schwan argues. At the same time, skin care-infused color cosmetic formulas offer consumer-preferred experiences.
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