Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Read the full  2026 Fragrance Leaders & Newsmakers issue here.

*Commentary courtesy of Takasago

• FY2025 sales: ¥225.092 billion

• Headquarters: Tokyo, Japan

Accelerating Global Expansion Through Strategic Market Hubs and Consumer-Driven Innovation

TakasagoUnlocking growth and expanding remain Takasago’s overarching goal.  We have limited market presence in the fast-growing markets of India and China and we are investing in our creative and manufacturing infrastructure; new creative center in Mumbai to support customer engagement in India, new production facility in China to provide excellent service and support to our key partners.

In 2026, the MENA^a region will be a key focus, with a new creative center opening in Dubai to enhance our presence in the fast-growing fine fragrance market.  This capability will be a growth engine delivering Takasago value to our key partners.

Takasago remains focused on innovating for the consumer and significant growth opportunities exist when real and claimable benefits can be delivered. Innovating in “emotion, performance and green chemistry” continue to yield growth across multiple categories and markets and this investment will support our growth plans in 2026 and beyond.

The best illustration of our “unlock growth and expand strategy” is the establishment of a capability in Dubai to access the fast-growing markets of MENA region and beyond.

The Brazil affiliate focused on increasing market penetration, developing new partnerships, resulting in significant growth in 2025. This growth momentum will be sustained through 2026 and beyond.

Finally, we were able to introduce innovation in the Home & Personal Care categories to deliver superior performance; from malodor control to enhanced deposition and long lasting, need states required by consumers every day.

Digital Market Drivers: e-Commerce, Social Media and AI

The role of e-commerce is having a growing impact in some SEA markets, and social media recommendation can drive high trial leading to unpredictable demand.  

AI is already influencing the industry, from market research to fragrance creation or reformulation and ingredient development. It is still early days to judge the degree of disruption. For now, it is more an aid or support, rather than a replacement, but it certainly shows promise for both aggregating historic learning and replacing more mundane tasks.

Sustainability Recalibrates but Remains Central

With the various political and economic issues facing the world and consumers, sustainability has been a lower profile this past year. In Europe the CSRD^b and CS3D^c pieces of legislation have been revised and reduced in scope. Nevertheless, sustainable sourcing of naturals and decarbonization are issues which are not going away, and it is worth remembering that many fragrance industry customers have public carbon reduction targets for 2030.

FOOTNOTES

^aMiddle East and North Africa

^bCSRD (Corporate Sustainability Reporting Directive)

^cCS3D (Corporate Sustainability Due Diligence Directive)