Elkem Silicones has announced the launch of Puresil, a brand for specialized personal care offerings. This includes elastomer gels and fluoro-silicone products to global markets.
Elkem’s extended product range is now composed of Mirasil and Puresil brands. The Puresil brand focuses on innovation and technologies to help formulators innovate and differentiate, while the Mirasil brand continues as the foundation of the standard silicones to meet the expectation of performance, reliability and efficiency.
Benefits for Puresil include:
- Sensory enhancing.
- Easy spread without balling effect, leaving skin silky, soft, and smooth.
- Finer particle sizes and a film former.
- Even coverage with enhanced optical wrinkle masking and SPF boosting.
- A range of carriers with choices of different viscosity, volatility and compatibility to cosmetic ingredients.
- Rheology modifier enables formulation textures.
Puresil Fluoro-silicone Range
Puresil fluoro-silicone range combines the benefits of silicone and fluorine. This range of products provides a water-repelling, long-lasting effect and moisture retention, which is used to deliver color uniformity and vibrancy when used in color cosmetics, such as lipstick and foundations.
Puresil Elastomer Gel Series
The Puresil Elastomer Gel series is composed of elastomer gels in multiple carriers both silicones and non-silicones, and volatile and non-volatile. The series consists of 11 variants with crosslinking density, elastomer content and type of carriers such as silicone or organic, volatile or non-volatile. The Puresil Elastomer Gel series is designed to help deliver the formulation texture, specific sensory cues, optical wrinkle masking, SFP boosting and other benefits to differentiate in the marketplace.
Among the offerings, Elkem will feature a silicone elastomer gel in a carrier fluid that is derived from sugar cane. Along with the enhanced performance delivery, this blend offers the option for consumers looking for environmentally friendly and sustainably sourced ingredients.
Puresil Elastomer Gels are crosslinked silicone polymers in a variety of carrier fluids. The polymers are clear to translucent gels or pastes, depending on the degree of compatibility of the silicone elastomers and the carrier fluids. The elastomer blends are easy to spread textures under light shear. They offer a range of silky, soft, powdery skin feel; a matte finish with wrinkle masking effect; and other formulation and efficacy enhancing benefits.
Puresil Elastomer Gels are intended for applications in skin care, sun care and color cosmetics. These elastomer gels enable the product texture of a silky-soft skin feel while enhancing the efficacy of moisturization and sun protection.