VictoriaLand is an inclusive skin care company designed for visually impaired consumers, focused more on the emotional aspects of beauty than the visual. It uses the CyR.U.S System to communicate product information and types through packaging.
Today, while many brands advocate for inclusivity, diversity and body positivity, disabled consumers, particularly the visually impaired, have been almost ignored when it comes to product accessibility. VictoriaLand uses the CyR.U.S System of sound, scent, touch and smell to help consumers not only navigate the world of beauty, but also enjoy the experience and the outcome.
The CyR.U.S System is packaging based on raised symbols and embossed QR codes to guide consumers, for example, to the QR code, which they can scan with their phone to directly access product information. This, in turn, relays more information to the user via screen-reading features. See the video embedded below for more information on this system.
The company notes, "With only 10% of the visually impaired population able to read Braille, VictoriaLand has developed a system of raised symbols that allow for easy product identification by touch and easy access to audible product information through a raised QR code on each product."
The company offers an array of skin products such as moisturizer, facial oil, eye and lip treatments, and a nighttime facial mask. Products can be bought individually or combined in a “build your own" set.
Ingredients (Skin-Loving Treatment): Water (Aqua), Limnanthes Alba (Meadowfoam) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Glycerin*, Cetearyl Olivate, Beeswax, Propanediol, Diheptyl Succinate, Cetyl Alcohol, Stearyl Alcohol, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Aloe Barbadensis Leaf, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Acetyl Tetrapeptide-5, Acetyl Hexapeptide-8, Hydrogenated Olive Oil, Sorbitan Olivate, Tocopherol*, Potassium Sorbate, Capryloyl Glycerin/Sebacic Acid Copolymer, Carbomer, Polysorbate 20, Butylene Glycol, Undecylenic Glycerides, Phenoxyethanol.