Hello's Activated Charcoal Fluoride-free Whitening Toothpaste uses a sustainable formula to whiten and polish teeth. As the brand's marketing states, "black paste = white teeth."
Activated charcoal gives the product its black hue while acting to detoxify, whiten and polish teeth. Coconut oil and vegetable glycerin soothe and moisturize; cocamidopropyl betaine and sodium cocoyl glutamate cleanse.
Ingredients: Sorbitol, Hydrated Silica, Vegetable Glycerin, Xylitol, Water (aqua), Charcoal Powder, Flavor, Xanthan Gum, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Cocoyl Glutamate, Coconut Oil, Potassium Sorbate, Stevia Rebaudiana Leaf Extract* *Certified Organic