Natural skincare brand Dr. Hauschka announced the launch of its Hydrating Serum Plus, a new botanical hydration serum designed to help strengthen the skin’s moisture barrier.
“Hydrating Serum Plus reflects a core Dr. Hauschka belief, which is that effective skincare starts with understanding what the skin needs, not chasing what’s trending,” said chief executive officer Martina Halloran. “By harnessing the power of medicinal plants, we created a formula that delivers deep hydration while helping to strengthen the moisture barrier and support the skin’s natural vitality. It’s a reminder of what we’ve believed for nearly 60 years, that the best results come from working with nature, not against it.”
According to the brand’s press release, the Hydrating Serum Plus includes a two-in-one active complex that combines hydration with antioxidant protection. Further, the serum is made up of over 90% active ingredients derived from 12 medicinal plants, such as quince and horsetail for moisturization and rosehip and witch hazel for defense against environmental stressors.
Hydrating Serum Plus is suitable for all skin types, including sensitive, dry and dehydrated skin. The formula is also certified natural and free from silicones, mineral oils, PEGs and synthetic preservatives.
“The launch reflects Dr. Hauschka’s longstanding belief that skin is ever changing,” the brand’s press release states. “Rather than assigning permanent skin types, the brand recognizes that the skin’s condition changes continually with the season, environment and stage of life. Every Dr. Hauschka formulation is thoughtfully created to deliver supportive botanical impulses that encourage the skin’s own processes of balance, renewal and vitality, helping it find its healthiest state naturally.”
