Solvaderm has launched The Blackstone Collection, a line of medical-grade products formulated for male skin. The launch aligns with projections that the global men's skin care market, valued at $11.6 billion in 2019, will grow at a compound annual growth rate (CAGR) of 6.2% through 2027.
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The line includes:
24-Hour Moisturizer Cream: The hydrating cream is said to absorb quickly, infusing the skin with moisture and providing a light weight texture. Formulated with hyaluronic acid, squalane, jojoba seed oil and apricot kernel oil, the product is designed to cater to the hydration needs of male skin.
Face + Body Mist Anti-Blemish Treatment Spray: The face and body mist can be used as a midday pick-me-up to ease dryness and irritation. Eucalyptus is incorporated to cool, refresh and hydrate skin "in an instant," according to the company. The ingredient's astringent properties also reportedly help to tone and balance the skin's pH while fighting against blemishes on the face and body.
Daily Pick-Up Eye Cream: This cream comprises a blend of botanically derived proteins to encourage microcirculation, which reduces discoloration and dark circles, while vitamin K and arnica deliver antioxidant benefits and help to reduce the appearance of swelling. Additionally, hyaluronic acid holds moisture in the skin, visibly plumping its appearance from within, while reducing fine lines.
Dan OShea, Solvaderm spokesman, sees there are many options for men's skin, hair, beard and body care. However, he adds, "Solvaderm recognizes that the men's skin care game has changed, and we feel The Blackstone Collection provides an elevated line of products for men who are looking to focus on their own self-care with results-driven formulas created to address their needs."
The Solvaderm brand aims to deliver skin care products for both women and men that provide solutions for a wide array of dermatological skin care concerns.