Olaplex Holdings, Inc., a pioneer in bond-building hair care, is acquiring five-year-old Purvala Bioscience, a Boston-based biotech company. This marks Olaplex’s first acquisition since its launch more than a decade ago, signaling a new era of hair care innovation.
The company's ingredient solutions include what it calls "products based on novel hair-binding proteins" that have applications in hair repair, among other claims.Olaplex
While Olaplex declined to comment beyond details provided in an official announcement, a review of Purvala's technologies points to a range of potential innovation pathways:
- The company's ingredient solutions include what it calls "products based on novel hair-binding proteins" that have applications in hair repair, hair shaping and straightening (via the locking of chemical bonds), and hair coloring (via the application of a "hair-binding protein bioconjugated to melanin").
- Purvala has also developed a "biocompatible technology for enhanced skin penetration and residence time." This technology uses Purvala's bioconjugation techniques to generate, among other things, a so-called “'super moisturizer' that can eliminate fine wrinkles with once-daily topical application," per the company.
Olaplex is expected to tap into these capabilities to deliver fresh innovation that pairs its existing bond-building technology with Purvala’s molecular science for healthier, stronger hair.
“Since the very beginning, Olaplex was founded on the concept of innovation, with its original groundbreaking technology designed to empower stylists and their clients to achieve transformative results,” said Olaplex CEO Amanda Baldwin. “Scientific breakthroughs are what continue to inspire us as we remain committed to delivering the best possible products for our stylist community and our consumers. What we’ve accomplished to date has already left such a meaningful impact on our industry, and we believe that with Purvala we have the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, bis-amino."
Olaplex Launches Two New Hair Masks for Hydration, Volume and Frizz Control
Olaplex has unveiled its latest innovations: the Rich Hydration Mask and Weightless Nourishing Mask. Olaplex
- Rich Hydration Mask: Designed for medium to coarse hair, this mask delivers 16x instant hydration and 74% frizz reduction, per Olaplex, even in high humidity. Key ingredients like avocado and shea conditioning complex deeply moisturize and provide all-day shine and humidity-resistant frizz control. Price: $42.
- Weightless Nourishing Mask: Ideal for fine to medium hair, this mask provides 2x instant volume and hydration without weighing hair down. The Volume Boost Complex strengthens hair, prevents breakage and enhances body over time, according to Olaplex. Price: $42.
Both masks work in 3-5 minutes and deliver results that last up to five washes.
Ingredients: Olaplex Rich Hydration Mask: Aqua/Water/Eau, Cetearyl Alcohol, Dodecane, C10-18 Triglycerides, Behentrimonium Methosulfate, Propanediol, Behentrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Brassicamidopropyl Dimethylamine, Glycerin, Hydrogenated Rapeseed Oil, Myristyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Dioctyldodecyl Dodecanedioate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Propylheptyl Caprylate, Ethyl Oleate, Fragrance/Parfum, Styrene/Butadiene Copolymer, Phenoxyethanol, Quaternium-87, Isopropyl Alcohol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Ceratonia Siliqua (Carob) Gum, Propylene Glycol, Maltodextrin, Chlorphenesin, Ethylhexylglycerin, Bis-Aminopropyl Diglycol Dimaleate, Sclerotium Gum, Arginine, Silybum Marianum Seed Extract, Succinic Acid, Trisodium Ethylenediamine Disuccinate, Hexyl Cinnamal, Limonene, Citral, Olea Europaea (Olive) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Sodium Benzoate, TBHQ, Sodium Hydroxide, Yellow 5 (CI 19140), Yellow 6 (CI 15985).
