Global Growth Insights valued the anti-aging hair care market at approx. USD $5 billion in 2023 and projects it will expand at a strong CAGR of 6.65% from 2024 to 2032. Per the source, R&D investments have led to technological advances to enrich hair care products with actives such as peptides, keratin, biotin and hyaluronic acid to promote hair strength, moisture retention and elasticity. Unilever's Love Beauty and Planet Hyaluronic Acid Weightless Volume Vegan Shampoo provides a good example.
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Global Growth Insights valued the anti-aging hair care market at approx. USD $5 billion in 2023 and projects it will expand at a strong CAGR of 6.65% from 2024 to 2032. Per the source, R&D investments have led to technological advances to enrich hair care products with actives such as peptides, keratin, biotin and hyaluronic acid to promote hair strength, moisture retention and elasticity. Unilever's Love Beauty and Planet Hyaluronic Acid Weightless Volume Vegan Shampoo provides a good example.
Love Beauty and Planet Hyaluronic Acid Weightless Volume Vegan Shampoo
Unilever reports its Love Beauty and Planet brand Coconut Water and Mimosa Flower Weightless Volume shampoo and conditioner triples the volume of hair and makes it look healthier.
Described as a lightweight, hydrating blend, the formula features the company's coconut water and hyaluronic acid +complex with natural bond-strengthening actives. The product reportedly gently cleanses and removes buildup, imparting 48-hr weightless hydration while giving a boost of body, bounce and fullness.
Made with clean ingredients, the product is PETA-certified cruelty-free and vegan, sulfate-free, silicone-free, paraben-free, dye-free and formulated without phthalates or microplastics. In addition, the shampoo is 92% naturally derived, 98% biodegradable and packaged in a 100% recycled bottle.
Specially formulated for fine hair and flat hair, the volumizing shampoo reportedly helps to rejuvenate fine hair for bounce and vitality.
The product's scent is infused with ethically sourced Moroccan mimosa flower absolute for powerful, rich and lasting green floral notes with distinct undertones of powdery honey and a fruity raspberry cassis, per the company.
Ingredients: Love Beauty and Planet Hyaluronic Acid Vegan Shampoo
Water (EAU)*, Cocamidopropyl Betaine*, Sodium Chloride*, Sodium Lauroyl Isethionate*, Sodium Benzoate, Sodium Methyl Cocoyl Taurate*, Cocos Nucifera (Coconut) Liquid Endosperm*, Acacia Decurrens Flower Extract*, Cocos Nucifera (Coconut) Oil*, Fragrance (Parfum), Lauric Acid*, Citric Acid*, Stearamidopropyl Dimethylamine*, Potassium Sorbate, PPG-9, Hexyl Cinnamal, Limonene, Linalool. *Naturally derived ingredients
Ingredients shown as reported on the company website on April 13, 2025.
Skinification of Hair Care: Considerations
According to Lam-Phaure, for many years, the focus of hair care was to repair existing damage. However, the focus has shifted to both the hair and scalp. Products from shampoo and conditioners to scalp treatments have all been emerging with scalp health attributes.
Historically, hair care was about repairing damage from tip to root. Now, the trend is focused on root (i.e., ths scalp) to tip. Many consumers are attracted to this approach, knowing that concepts that work for their skin can also be effective for their hair and scalp.
Per Lam-Phaure, the transfer of skin care into hair care, i.e., skinification of hair, is here to stay. Thus, having a basic comprehensive knowledge of how the scalp functions is vital to ensuring an effective product that performs as desired. Incorporating basics such as humectants and thickeners is important but selecting the correct active ingredients that perform as required is equally crucial.
Taken together, the skinification of hair is about growing healthy, strong hair from within and selecting the right ingredients that balance the scalp.
User Feedback: Love Beauty and Planet Hyaluronic Acid Vegan Shampoo
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- [This product] leaves my thick, long hair smooth, clean and smelling amazing.
- I used it in combination with the conditioner and it makes my hair feel nourished and doesn't weigh it down.
- It made my hair feel thicker and a little dry after I washed it but once it dried, it was less frizzy and my curls had a little more bounce to them. I like how they bottle tells you what is doesn't include in the product and I also love the design of the bottles.
- First off, the packaging is perfect. It holds a good amount of product. The Hyaluronic +Complex shampoo smells light and sweet from coconut water and mimosa flower. This formulation says it adds weightless volume and my hair really liked it. It was effortless volume and the shampoo cleansed my scalp well and added some hydration thanks to the hyaluronic acid and coconut water and acid.
