Did this week's Label Challenge test your formulating skills? How'd you do?
Each Monday, we post a product ingredient disclosure to our social media pages (LinkedIn, Facebook and Instagram) and you guess the product/product type in the comments. Answers are published here and shared through our Friday newsletters — and include a shoutout to the winners.
Answer: Aveeno Apple Cider Vinegar Blend Shampoo
Oat is the first ingredient in Aveeno's scalp-soothing, farm-fresh inspired shampoo infused with apple cider vinegar to clarify and add shine to dull hair. According to the brand, these ingredients help to promote a healthy scalp environment while enhancing hair's natural beauty. The product is touted as sulfate and paraben free, continuing the negative narrative around these ingredients, as well as free from dyes.
Ingredients: Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Vinegar (Acetum), Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).
This week's winner on LinkedIn was Avinash More, who got both the brand and product type correct first. On Facebook, Salim Reza guessed the correct product type first while Valenti Organics got both the brand and product type correct first. Finally, @clovohy guessed the correct product type first on Instagram!
Thanks for playing! Join us again next week for another Label Challenge.