Celebrity hairstylist Andrew Fitzsimons has launched a line of hair care products at Boots. The launch includes six collections of individually sold products focused on specific hair treatments, including Virgin Repair, Prism Shine, Amethyst Blonde, Fantasy Curls, Body Volume and Styling. The products are formulated with the brand’s AF Bonding System, a protein-based complex that builds hair strength by creating hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility.
Related: Bleach London Makes US Retail Debut with Walmart Launch
The Virgin Repair collection works to revitalize and regenerate dry, damaged hair, protecting against further breakage from chemical, thermal and environmental stressors. The collection includes shampoo, conditioner, moisture mask, leave-in conditioner and hair serum.
The Prism Shine collection is a shine-boosting routine to cleanse, moisturize, provide shine and reduce frizz. It uses a hyaluronic acid protein complex to replenish hair fibers, detangle and soften hair. The collection includes shampoo, conditioner and hair spray.
The Amethyst Blonde collection restores gloss, shine and revives color luminosity on blonde and highlighted hair. It replenishes hydration and softens hair for a deeply nourishing treatment. The collection includes toning shampoo, toning conditioner, leave-in spray and a toning mask.
Fantasy Curls is a moisture-quenching routine for all types of curly hair. The collection uses amino acids and pro-keratin to provide long-lasting curl definition for smooth, manageable and bouncy curls. The collection includes shampoo, conditioner, curl crème, moisture mask, detangler hair spray, anti-frizz serum and curl defining spray.
The Body Volume collection is a combination of cleansers that nourish, texturize and add lift. It fills in missing keratin in hair follicles to give hair a soft weightless finish. It is ideal for thin hair. The collection includes shampoo, conditioner and hair spray.
The Styling collection offers a wide selection of products that address various hairstyling needs, including hair spray, dry shampoo spray, texture spray and volume-boosting spray.
Andrew Fitzsimons Hair is available at boots.com.
