Vegamour is launching a new hair care line—Enso—that instantly adjusts to the hair on contact, helping to provide ideal amounts of moisture, volume and protection, while enhancing color and shine. The launch includes shampoos and conditioners, an overnight hair wrap, and an overnight hair mask. The line is designed for fine, medium and thick hair.
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All Vegamour products are clean, free of toxins, color-safe, vegan and cruelty-free.
The Enzo line utilizes Vegamour's micro-encapsulated b-silk technology, which uses vegan keratin (Karmatin) to adjust to the unique needs of fine, medium, or thick hair on contact.
According to Dan Hodgdon, CEO and co-founder of Vegamour, Karmatin physically bonds to hair without rinsing out, resulting in hair that is dense, thicker and fuller looking.
"Karmatin, is a first-of-its-kind patented technology found proven to deliver better performance than any synthetic or animal-derived alternative with longer-term results and without harmful side-effects," Hodgdon said. "It allows customers to take the guesswork out of choosing between hydration, volume, damage repair or color protection as the formulas deliver exactly what they need."
Enso shampoo and conditioner are sulfate-free, color-safe, use Karmatin to adjust to hair on contact, and feature a fragrance blend of jasmine, ylang-ylang and yuzu.
The shampoo and conditioner are available individually for $33 or as a duo for $59.
"We spend our lives trying to reverse and work against the effects of time on our bodies, but one of the keys to long-lasting hair health and wellness really lies in working with your body to provide it with the right support to let it do what it does naturally," said Hodgdon. "With our Enso collection, our goal is to introduce a new category in our hair wellness line that we're calling Prejuvenation. Prejuvenation is a preventative care regimen thoughtfully designed to address the underlying root causes of poor hair health before they materialize."
The Enso Overnight Restoring Mask uses plant-based ingredients and botanical oils to hydrate and nourish hair. It also uses b-silk technology to add moisture while protecting color and strands from heat, UV or environmental damage.
The restoring hair mask is intended for once-a-week use, overnight for up to 10 hours before rinsing out.
The Enso Overnight Restoring Mask costs $58 per 5 fl. oz. (two-month supply).
Hodgdon says, "Through leaving the mask on overnight you are also able to retain up to 60% more Karmatin, providing your hair with the ultimate vegan keratin treatment possible."
Enzo Overnight Hair Wrap is an organic bamboo cotton hair wrap that protects hair overnight with a friction-free barrier, reducing breakage and thinning for all hair types. When used with Enso Overnight Restoring Mask, it intensifies the conditioning benefits for deeper absorption. It costs $34.
The Enzo shampoo, conditioner and overnight hair mask are available in one trio collection for $105. The overnight hair wrap and mask are also available in a bundled option for $72.
The collection is available at vegamour.com.
Vegamour's next venture will be in anti-aging with a focus on preserving hair’s natural pigment.
Enso Shampoo ingredients: water/aqua/eau, sodium c14-16 olefin sulfonate, lauramidopropyl betaine, cocamidopropyl hydroxysultaine, heptyl glucoside, fragrance/parfum, polyacrylate crosspolymer-6, pentylene glycol, glyceryl caprylate, hydroxyethylcellulose, sodium chloride, magnolia officinalis bark extract, phytic acid, mannitol, phosphatidylcholine, aloe barbadensis leaf extract, sodium pca, sodium hydroxide, glycerin, sr-(wasp spider polypeptide-1 oligopeptide-178), cetyl alcohol, potassium sorbate, sodium benzoate, ceramide np, stearamine, biotin, jasminum grandiflorum (jasmine) flower extract, cananga odorata flower oil, gardenia jasminoides fruit extract, citrus junos peel oil
Enso Conditioner ingredients: water/aqua/eau, jojoba esters, behentrimonium chloride, oryza sativa (rice) bran oil, butyrospermum parkii (shea) butter, cetearyl alcohol, glyceryl stearate, fragrance/parfum, c13-15 alkane, lauryl glucoside, pentylene glycol, glyceryl caprylate, olea europaea (olive) fruit oil, glyceryl behenate, magnolia officinalis bark extract, mannitol, phosphatidylcholine, glycerin, sr-(wasp spider polypeptide-1 oligopeptide-178), phytic acid, aloe barbadensis leaf juice, cetyl alcohol, sodium benzoate, potassium sorbate, ceramide np, stearamine, sodium chloride, brassica oleracea italica (broccoli) seed oil, biotin, jasminum grandiflorum (jasmine) flower extract, cananga odorata flower oil, gardenia jasminoides fruit extract, citrus junos peel oil
Enso Overnight Mask ingredients: water/aqua/eau, cetearyl alcohol, cetyl alcohol, cocos nucifera (coconut) oil, limnanthes alba (meadowfoam) seed oil, behentrimonium methosulfate, cetrimonium chloride, behenamidopropyl dimethylamine, c10-40 isoalkylamidopropylethyldimonium ethosulfate, fragrance/parfum, pentylene glycol, glyceryl caprylate, glycerin, stearamidopropyl dimethylamine, xylitol, lactitol, sclerocarya birrea seed oil, adansonia digitata seed oil, moringa oleifera seed oil, allantoin, lactic acid, magnolia officinalis bark extract, diheptyl succinate, capryloyl glycerin/sebacic acid copolymer, ximenia americana seed oil, tetrasodium glutamate diacetate, mannitol, phosphatidylcholine, sr-(wasp spider polypeptide-1 oligopeptide-178), aloe barbadensis leaf juice, sodium benzoate, potassium sorbate, ceramide np, stearamine, sodium chloride, cananga odorata flower oil, citrus junos peel oil, gardenia jasminoides fruit extract, jasminum grandiflorum (jasmine) flower extract