The majority of these actives are based on natural components for use in a variety of hair care formulations such as shampoos, conditioners, masks and treatments.
Maxiliss (INCI: Water (Aqua) (and) Glycerin (and) Stevia Rebaudiana Leaf/Stem Extract (and) Papyrus Stem Extract (and) Hydrolyzed Rice Protein (Oryza Sativa)) is an adaptogenic natural active ingredient designed to work on the hair structure. It is suggested for improving well-being, recovering the hair fiber and providing vitality.
Thanks to the company's enzymatic extraction technology, Novachem reports it can obtain a concentrate of the phytoactive substances provided by each plant to work synergistically to hydrate the hair fiber, reduce frizz and obtain a long-lasting effect through post-straightening treatments.
Extracell Plex (INCI: Saccharomyces Lysate) is a biotechnological active said to rebuild, restore and protect the capillary architecture by providing low molecular weight yeast peptides. These entities act to replace damaged keratin-associated proteins (KAPs) and provide extra protection to keratin and its disulfide bridges.
The active can be incorporated in hair product formats ranging from ampoules to protective colored masks. It may also be included in hydrogen peroxide for later mixing with bleaching powder.
Capilmax (INCI: Water (Aqua) (and) Propylene Glycol (and) Alcohol (and) Sodium PCA (and) Sodium Lactate (and) Arginine (and) Aspartic Acid (and) PCA (and) Glycine (and) Alanine (and) Serine (and) Valine (and) Proline (and) Threonine (and) Isoleucine (and) Histidine (and) Phenylalanine (and) Medicago Sativa Extract (and) Humulus Lupinus Extract (and) Rosmar Officinalis Extract (and) Melilotus Officinalis Extract) is a natural active, based on the synergy of alfalfa, hops, rosemary, sweet clover and 11 amino acids. It is designed to fortify the hair fiber and reduces hair loss.
Its components have reportedly been proven as sources of vitamins, polyphenols and antioxidants necessary to promote normal and healthy hair growth, and to prevent the formation of free radicals and cellular stress. The ingredient achieves this by stimulating the hair bulb, revitalizing the hair from the roots and thus reinforcing its structure, activating growth and adding volume to the hair.
Peptizinc (INCI: Zinc Chloride (and) Hydrolyzed Wheat Protein (and) Cinnamomum Zeylanicum Bark Extract (and) Thymus Vulgaris Extract (and) Brassica Oleracea Accephala Extract (and) Spinacia Oleracea Leaf Extract (and) Malva Sylvestris Flower/Leaf/Stem Extract (and) Hamamelis Virginiana Leaf Extract) is another natural active ingredient comprised of zinc peptides and six plants said to work synergistically to reduce the factors that increase hair oiliness and the production of dandruff, helping to keep the scalp healthy and hydrated.
In addition to treating oily scalp and keeping it healthy and balanced, the active is said to: inhibit dandruff fungus, help to treat disorders related to high sebum production, and have an astringent action.
Finally, Phytoscreen Patagonia (INCI: Water (Aqua) (and) Glycerin (and) Alcohol (and) Sodium PCA (and) Arginine (and) Achyrocline Satureioides Flower Extract (and) Verbascum Thapsus Extract (and) Fabiana Imbricata Leaf/Stem Extract (and) Achillea Millefolium Extract) is a dual-color protective active that provides a barrier against UVB and UVA radiation. It prevents the photoaging of hair, enhances shine, maintains its elasticity and improves color retention.
This protective active is standardized in quercetin, which provides beneficial effects in hair. According to the company, using 5% of the active in a hydroglycolic solution was shown to impart shine and luminosity to the hair. Additionally, it improved red hair dyes and increased the permanence of the color, and returned hair to a more virgin state and therefore providing improved hair appearance.