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[video] Cosmetics R&D Vlog: Testing Color Retaining Shampoos and Conditioners

Contact Author Michele Behrens, Cosmetics & Toiletries with Sabina Wizemann, Good Housekeeping Institute
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To analyze which hair products had the highest performance with dyed hair retention, Good Housekeeping tested shampoos with matching conditioners through both lab and consumer tests.

Featured: Color Developments: Advances in Hair Dye Within the Last Decade

Here, Michele Behrens, assistant editor of Cosmetics & Toiletries, gained insights from Sabina Wizemann, senior chemist in the health, beauty and environmental sciences lab at the Good Housekeeping Institute, on testing shampoos and conditioners for color-treated hair and results they found such as product efficacy, labeling and additional testing insights. 

Watch now to learn more.

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