The mildness and multifunctional nourishing, moisturizing and cleansing efficacy of facial cleansing balms, often thanks to natural oils, checks several consumer boxes. It's no wonder why they are projected to expand at a CAGR of 11.5% from 2024 to 2031, per Data Bridge Market Research. The source attributes this in part to consumers becoming more educated about the importance of thorough skin care, seeking products that deliver both cleanliness and nourishment. E.L.F.'s Holy Hydration! Makeup Melting Cleansing Balm nicely illustrates this.
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The mildness and multifunctional nourishing, moisturizing and cleansing efficacy of facial cleansing balms, often thanks to natural oils, checks several consumer boxes. It's no wonder why they are projected to expand at a CAGR of 11.5% from 2024 to 2031, per Data Bridge Market Research. The source attributes this in part to consumers becoming more educated about the importance of thorough skin care, seeking products that deliver both cleanliness and nourishment. E.L.F.'s Holy Hydration! Makeup Melting Cleansing Balm nicely illustrates this.
E.L.F.'s Holy Hydration! Makeup Melting Cleansing Balm is described as a solid balm that melts into a luxurious oil to easily wash away makeup. The oil transforms into a nourishing, milky texture that rinses clean to leave skin feeling silky smooth and soft.
According to the company, cleansing balms do not strip the skin. Their rich, creamy texture helps to break down makeup and dirt while nourishing, soothing and hydrating the skin.
Added benefits claimed include:
A squeaky-clean after feel;
Appropriate for oily and combination skin;
Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, hydroquinone and sulfates;
Vegan and cruelty free; and
Fair Trade Certified.
Cleansing Balm User Feedback
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function. (Note that as with most products, the user feedback on the company website is mixed.)
... I like that this balm doesn’t leave an uncomfortable film of oil on the skin. ... It’s extremely gentle yet incredibly effective, especially for the price.
Works great... gets off that very stubborn waterproof mascara like it's not waterproof and it's very hydrating, very effective.
It effortlessly melts away even the heaviest makeup without the need for any tugging or scrubbing. It leaves my skin feeling clean and nourished without that uncomfortable, tight feeling afterward. Plus, the light, soothing scent gives me a little spa moment at home.
