There is more to fragrance formulation than meets the eye—or nose that is. Fragrance is incorporated into nearly every personal care product on the market and often is instrumental in a consumer’s choice; and with personal care formulas ever-evolving, it only follows that the fragrance industry would evolve along side it. During the fragrance selection process, a fragrance formulator must be conscientious of many of the same issues that personal care formulators face. Both raw material and fragrance formulators spend significant time in the lab testing different materials to determine which ingredients, oils, extracts, etc. best meet their formulation and consumer’s needs. And although fragrance and personal care are two different industries, the discovery processes prove similar.