SEM images reveal the damage caused by 20 days of UV exposure on type 2 virgin Caucasian hair that reportedly proves that FibraShield C protects hair cuticles. Left: FibraShield C conditioner. Right: control conditioner.Croda Beauty
Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations to address dry and damaged hair, including chemically-treated and mechanically damaged hair, as well as fragile hair types such as textured, aged or gray hair.
Key benefits include:
- 95% reduction in ROS (reactive oxygen species)
- reversal of 20 days of UV-induced cuticle damage
- reduction of UV-induced cysteine oxidation in the cortex, safeguarding the hair's internal structure
- preservation of hair strength and integrity (as confirmed by DSC and cyclic fatigue testing)
The biodegradable (OECD 301B) ingredient comprises 98.9% naturally derived content (ISO 16128) and is COSMOS approved, vegan suitable, halal certified, non-GMO and free from phenoxyethanol. It is also IECIC listed and EU and U.K. REACh compliant, per Croda.
“In today’s beauty market, the preventative mindset of skin care is now expanding into hair care," says Helene Hine, global insights and innovation manager for hair. "Consumers are increasingly focused on slow aging and promoting hair longevity, seeking products that maintain healthy hair throughout life. FibraShield C is uniquely positioned to meet this demand. Also, the health and wellness trend continues to drive demand for ingredients derived from trending and nutritious sources. FibraShield C, made from chickpea extract, taps into this movement, offering consumers a high-performance, naturally derived solution that aligns with their wellness-focused lifestyles."
