TrendAnalytics highlights the focus on "glowing" skin will be a major theme to strut the fall and winter 2025 catwalks. Per the source, clean and glowing skin is taking center stage over the lips and eyes, increasing ~11% in runway coverage over last year. Similarly, Future Market Insights projects a 10.5% CAGR (2025 - 2035) for the "glass skin" market — a segment focused on benefits like hydration, skin brightening, tone correction and delivering a radiant, luminous finish, among other effects. Aligning with this focus on skin radiance, this week's Product Spotlight highlights E.l.f.'s Thirst Burst Drops.
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TrendAnalytics highlights the focus on "glowing" skin will be a major theme to strut the fall and winter 2025 catwalks. Per the source, clean and glowing skin is taking center stage over the lips and eyes, increasing ~11% in runway coverage over last year. Similarly, Future Market Insights projects a 10.5% CAGR (2025 - 2035) for the "glass skin" market — a segment focused on benefits like hydration, skin brightening, tone correction and delivering a radiant, luminous finish, among other effects. Aligning with this focus on skin radiance, this week's Product Spotlight highlights E.l.f.'s Thirst Burst Drops.
E.l.f. Thirst Burst Drops
E.l.f. describes its Thirst Burst Drops as multi-use, hydrating gel serum drops that reveal a "juicy, radiant complexion both instantly and over time." According to the company, the product gives skin a dewy, plump look with a non-greasy feel.
The formula, part of E.l.f.'s "Holy Hydration" range, is infused with 1% hibiscus complex for hydration, 5% niacinamide for brightening, plus hyaluronic acid. The serum can be worn on its own, mixed into foundation or worn as a primer under makeup.
Recommended for oily, dry and combination skin, the product reportedly gives skin that "post-shower glow."
In a consumer perception study:
- 91% of participants reported skin feeling quenched immediately after product use, and
- 97% said the serum delivered hydration immediately after use.
Ingredients: E.l.f. Thirst Burst Drops
Water (Aqua), Dipropylene Glycol, Butylene Glycol, Niacinamide, Cetyl Ethylhexanoate, Glycerin, Glycereth-26, Hydroxyacetophenone, 1,2-Hexanediol, Tocopherol, Tromethamine, Carbomer, Synthetic Fluorphlogopite, Hydrolyzed Sodium Hyaluronate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Erythritol, Disodium EDTA, Hibiscus Sabdariffa Fruit Extract, Tin Oxide; May Contain (+): Titanium Dioxide (CI 77891), Red 40 (CI 16035).
Ingredients shown as reported on E.l.f. website Aug. 15, 2025.
Ingredient Insight: Hibiscus
Hibiscus sabdariffa is highlighted for its hydrating effects in this formula and a quick scan of the literature supports this claim. Following are a few examples.
Research published in 2018 in the Archives of Biochemistry and Biophysics compared a water-extracted hibiscus and an enzyme-treated hibiscus extract for skin benefits. In UV-irradiated normal human dermal fibroblasts, higher levels of type I procollagen and lower levels of MMP-1, among other effects, were identified after treatment with either ingredient.
A 2022 study published in Molecules showed that an ethanolic hibiscus extract significantly stimulated the production of collagen and hyaluronic acid in human dermal fibroblasts.
Also, in 2023, work published in the Journal of Pharmaceutical Research International showed how a topical hibiscus cream could preserve collagen levels in UVB-exposed skin, which in turn maintains hydration levels.
These studies underscored the complementary effects of hibiscus for skin: boosting hyaluronic acid and collagen production and maintaining the integrity of the collagen.
User Feedback: E.l.f. Thirst Burst Drops
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- This made my skin glow and sat great under my makeup.
- Super hydration for the skin — doesn’t leave you oily.
- My skin feels plump and refreshed. The product's lightweight, fast-absorbing texture makes it perfect for both morning and night.
- It layers nicely under makeup (I only wear concealer) and the packaging is sleek and easy to use. The subtle, fresh scent is pleasant and not overpowering.
- My skin feels hydrated, and I’ve noticed less tightness overall.
- My skin feels luscious and the tone is better. I'm developing a smile line on one side of my mouth but after using the drops for a week or so, the line is now less noticeable.
- I have a lot of texture on my cheeks and using this prior to my foundation doesn't accentuate any of that texture. It's the easiest way to get the best glow.
