Performance and Sensorial Benefits of Cationic Guar in Hair Care Applications


The consumer's interest in multifunctional benefits is what currently drives the global personal care market. Within the hair care market, rinse-off products such as shampoos remain the most popular means for hair care because consumers spend more time washing their hair and less time applying additional treatments. This being the case, consumers are more likely to rely on shampoo that conditions, protects and repairs the hair, as well as provides enhanced sensorial attibutes.

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