The market for facial cleansing balms is expected to reach US $1.73 billion by 2034, up from $567.8 million in 2024 (11.8% CAGR), Market.US reports. These products are primarily formulated with oils and butters, per the source, and have gained consumer interest thanks to their ability to effectively remove makeup, dirt and impurities while also nourishing skin. The BYOMA Melting Balm Cleanser provides a strong example.
BYOMA Melting Balm Cleanser
Described as a buttery soft, deeply hydrating cleansing balm, this product is designed to melt upon contact with skin to wash away makeup, SPF and impurities while helping to strengthen the skin barrier.
It is formulated with BYOMA'S Barrier Lipid Complex and olive fruit, sea buckthorn and grapeseed oils to nourish, soothe and hydrate skin, reportedly without clogging pores or leaving an oily residue.
The Barrier Lipid Complex incorporates a ceramide and skin identical lipids that deliver barrier-supporting actives to skin in an oil-based formula to provide "the same results [users] know and love from BYOMA’s Tri-Ceramide Complex."
The lightweight formula is enriched with niacinamide, and per the company, is clinically proven to immediately help boost skin radiance and hydration.
The product additionally is dermatologist tested and approved, non-comedogenic, alcohol free, vegan and cruelty free.
Ingredients: BYOMA Melting Balm Cleanser
The brand website details the ingredient disclosure by function as follows.
Surfactant
Palmitic Acid, Myristic Acid
Skin Conditioner
Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Cetyl Ethylhexanoate, Orbignya Oleifera Seed Oil, Niacinamide, Ceramide NP, Hippophae Rhamnoides Oil, Sphingolipids, Stearic Acid
Emulsifier
Sorbeth-30 Tetraoleate
Thickener
Synthetic Wax
Solvent
1,2-Hexanediol
Antioxidant
Tocopheryl Acetate, Rosmarinus Officinalis (Rosemary) Leaf Oil
User Feedback: BYOMA Melting Balm Cleanser
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- This is so gentle on my face and it's outstanding for taking off my waterproof mascara. It rinses nicely and my skin feels smooth, NOT dry afterward. I bought several so I don’t run out.
- Pleasantly surprised at how well this facial jelly works. It cleans your face w/o making your face dried out. This replaced my $30 plus dollar cleanser and I’m quite satisfied. I’m on my 2nd bottle now.
- The cleanser doesn’t lather but it leaves your face feeling moisturized.
