Congratulations, the newly developed formulation is near perfect, looks good and smells great. The sensorial panel has given it rave reviews. The “chemical-free” cosmetics scaremongers on the Internet will find it contains only wholesome ingredients. Manufacturing loves it because it almost makes itself, and the accountants cannot believe its low cost. Even better, it contains the company’s latest XY95 ingredient, proven in lab tests to do wonders to the user’s skin. The “9 out of 10 women” test has also been passed, where the old trick of a 10-day scientific “washout” period has been enacted, so that even the simplest formula would have had the panelists saying their skin feels much softer than before.