The Longevity and Slow-Aging Movement Gets an Ingredient Refresh

Beauty is expected to become 64% larger by expanding into the wellness and ritual categories.
Beauty is expected to become 64% larger by expanding into the wellness and ritual categories.
s1llu at Adobe Stock

Beauty and wellness are rapidly evolving categories, with consumers increasingly weaving self-care, daily rituals and wellness routines into their definitions of beauty. According to NIQ, beauty is expected to become 64% larger by expanding into the wellness and ritual categoriesa. With global life expectancy increasing (reaching an average of 73 years in 2024), well-beauty is becoming a new global priority, with 57% of consumers saying aging well is more important to them than it was five years agoa.

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