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[video] Dry Shampoo Efficacy: A Clinical Study

August 9, 2018 | Contact Author | By: Julie Fichot, Ph.D., Church & Dwight
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IID18-Tri-Princeton-850X425

Keywords: video | Church & Dwight video | Batiste dry shampoo | sebum removal | sensory effects | freshness | shine | texture | 8th International Conference on Applied Hair Sciecnce

Abstract: According to Julie Fichot, Ph.D., of Church & Dwight, not all dry shampoos are created equally. In this video interview, she presents efficacy and sensory findings from clinical and consumer studies of the Batiste product. Watch now!

According to Julie Fichot, Ph.D., of Church & Dwight, not all dry shampoos formulas are created equally. "Some are not as effective at removing sebum and can lead to poor sensory effects," she explained during her poster presentation at the TRI-Princeton 8th International Conference on Applied Hair Science.

In this video interview, she presents efficacy and sensory findings from clinical and consumer studies of the Church & Dwight  Batiste product. Watch now!