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Section: Research > Consumers/Market

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What’s the secret to true inclusion in the beauty industry?

Consumers looking for the right products for curly hair or deep skin tones are settling for combinations of products to achieve the definition, hydration and look that they want. BASF aims to change that by enabling inclusive beauty solutions for all.

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What’s Next for Bespoke Beauty: DNA, Bacteria and More

Bespoke beauty has moved into "must-have" territory for brands looking to stay in line with consumer demand. Click through for an exclusive Q&A on where the bespoke market is headed.

What’s in My Jar is an app that analyzes unsubsidized company claims and marketing language for skin care products based on their ingredients to educate consumers about how effective and potentially irritating products are.

What’s in My Jar Analyzes Product Efficacy and Irritant Potential

What’s in My Jar is an app that analyzes unsubsidized company claims and marketing language for skin care products to educate consumers about how effective or potentially irritating products are.

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What You Need to Know About the European Lipstick Market

Among the findings from global market research firm TechSci: demand in strongest in the U.K., increasing in developing nations and partially driven by working women.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

What Tata Harper and others have to say about where wellness and beauty are going.

SLIDESHOW: Perfection Is Out and Balance Is In: Beauty & Wellness

Lessons from FounderMade’s NYC Wellness Summit: what Tata Harper and the founder of Mother Dirt have to say about where beauty is headed.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

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Potassium Citrate is Growing, K?

According to a report by Grand View Research, the global potassium citrate market is anticipated to reach $868.9 million by 2025.

How Covid Impacts Antimicrobials

How COVID-19 is Changing Antimicrobials

Kline reports the market for antimicrobials and preservatives has been moderately impacted by the pandemic and is slowly making a comeback, although demand for parabens in particular is expected to slow due to consumers looking for “safer” products.

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Is the Hemp Market Oversaturated?

“Every way you slice it, the physical demand for the CBD market is much, much smaller. I’m a little surprised that retail prices have not started to come down yet. There’s so much competition.”

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Global Hair Care: Are the Bad Hair Days Over?

Healthier consumer priorities have strengthened the desire for milder, sustainable hair care formulations. Claims such as probiotic and gluten-free, are making their way from food labels to skin care jars, and eventually to hair care bottles.

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5 Reasons Mass Beauty is Growing

Male grooming and the rise of ecommerce will facilitate billions of dollars in sales growth, according to a new report.

Bevel, which is now available at Target, is part of a larger long-term vision for Walker & Company.

Listen: Is Bevel a Future P&G?

A new podcast sheds light on the male grooming brand's future goals.

Masstige products offer consumers innovation and value, according to a new analysis of the Latin American beauty market.

Masstige is a Beauty Cannibal in Latin America

The masstige beauty category will continue to grow and cannibalize both mass and prestige customers by offering affordable innovation, according to a new analysis from Euromonitor's Fernando Cruz.

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Video: Bling is Big in Makeup Packaging

Newly launched packaging options with metallic effects are all the rage.

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