Translating Sensation to (and from) Personal Care

Converging multiple sensory experiences in one personal care product can differentiate it from others on the shelf. Touch and sight are standard, but sound and smell also are becoming players. Translating sensations to (and from) personal care will therefore be addressed by sensory expert John Hayes, PhD, at the June 22 and 23, 2015, Cosmetics & Toiletries Summit in Philadelphia. In his presentation, Hayes will provide insight on sensory triggers to stir creative new product concepts. Cosmetic scientists will be inspired to develop products that "speak" to consumers and stand out from the competition.

Hayes Biography

John Hayes, PhD is a professor of sensory science and director of the Sensory Evaluation Center at Pennsylvania State University. He earned his bachelor and masters degrees in Food Science from Cornell University, and his doctorate in nutrition from the University of Connecticut before completing a National Research Service Award (NIH T32) postdoctoral fellowship in behavioral genetics and alcohol addiction at Brown University.

Hayes runs a multifaceted research program that applies sensory science methods to a diverse range of problems. These include work on chemosensation and ingestive behavior, as well as optimizing a novel vaginal drug delivery system for HIV prevention in women. He has authored more than 55 peer-reviewed articles and book chapters, and his work has appeared on, in the Huffington Post, the Wall Street Journal, The Guardian (UK), Popular Science and Vogue, among others. Hayes has won multiple international awards, including the Pangborn Sensory Science Scholarship, and the Ajinomoto Award from the Association for Chemoreception Sciences (AChemS). He regularly reviews articles for the Journal of Food Science and serves on the editorial boards of Chemosensory Perception and the Journal of the Science of Food and Agriculture.

About C&T Summit

The C&T Summit is an interactive two-day event, designed to spark innovation and inspire the creative utilization of science in cosmetic product development. It will be held June 22 and 23, 2015, at the University of Pennsylvania in Philadelphia. Featuring a high-level technical conference and hands-on, practical application workshops, the C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation. For more information on the program, sign up for our mailing list or visit

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